Annual Report

We worked with our partners, The Link, to help visually craft their annual report.

About the Organization

The Link was founded in 1991 by former Minnesota Vikings players, Jim Marshall and Oscar Reed, who wanted to support youth in North Minneapolis who were being victimized by crime, getting involved in crime and who were struggling with poverty and homelessness.

The Link is still based in their original vision and in North Minneapolis. The Link has grown from a two staff member organization with three programs to an organization that has 28 programs across the Twin Cities area, employs over 150 adult and youth staff members and supports over 2,000 youth and young families each year.

About the Design

Our partners leaned toward a visual narrative with clean and bold lines that would effectively showcase their beautiful photography. They were also interested in a look that spoke to their main audience which was youthful, playful, and joyful.