OnStar: Love Letters Project

Our role in this project involved taking excerpts from interviews and crafting a matching motion graphics. We worked with Campbell Ewald to develop the visual story for one of the various animations included in a broader campaign.

About the Design

We worked to create an animation that represents the message, identities, and interests of the storyteller. In the recording, Alexander talked about being able to go out in the world and be themselves. They also shared their hobbies and showed an interest in having those included as part of the story. Stylistically, we had a lot of options, opportunities, and creative freedom. You may notice, the design for the animation also features OnStar’s signature blue. This was a visual throughline for the entire campaign.