Organizational Rebrand & Collateral
We worked with Legal Rights Center to rebrand the organization and update their current assets. We provided a way to cohesively speak to their work through the use of a new identity mark, color scheme, typography, and illustrative icons.
About the Organization
Branded A Law Firm for the People, LRC’s mission is to work with our communities to seek justice and promote racial equity for those to whom it has been historically denied. They do this through criminal defense, restorative practices, advocacy, and community education.
About the Design
The design of the final identity mark was chosen for its call back to protest imagery: the megaphone. The advocacy of the organization was reminiscent of a protest and so shouting for rights was evoked through the use of the silhouette of a megaphone. The color scheme was inspired by the primary colors of the color wheel because the advocacy work that is done by LRC is for basic (primary) human rights.
