University of Minnesota: Juneteenth 2023

For the last two years, we’ve been working with the University of Minnesota, their various departments, and community organizations to make Juneteenth possible. Our team members played personal roles in the success of the event. Our creative team also worked to design the event brand. 

About the Celebration

Juneteenth is a celebration of abolition, Black freedom, Black joy, Black history, and Black futures.

Juneteenth is the celebration of Freedom. 

June 19, 1865 marks the day in which union troops arrived in Galveston Bay, Texas to announce that the hundreds of thousands of people enslaved in the state were now free by executive decree; slavery was now abolished. The term “Juneteenth” became popularized by the newly freed folks in Texas. It has continued as a celebration through generations. It is even now recognized as a federal holiday. 

We are intentionally centering this day around Black joy, Black resistance, and Black rest. We will begin the event with a commemorative march for Black lives, a moment of silence, and a rose memorial. We will then move into celebration with live performances, giveaways, art-making, workshops, roller skating, and an interactive kids zone.