About the Project
We had the opportunity to partner with the Healthcare Reparations Cooperative to create a brand which tells their compelling story, draws people in, and evokes a sense of experimentation. The colors were chosen to evoke a sense of confidence and boldness while using warmer tones to invite community in. The wordmark keeps confidence while adding flavor and imagination with the unexpected thinness in the horizontal strokes. The slight differences in the letterforms evoke a collective of people that celebrate individual identity while working with the collective.
