At its roots, Trees. Water. Soil. Is a storytelling campaign. We worked with The Nature Conservancy in Minnesota to highlight the work of Minnesotan’s investing in nature. The campaign, in part, highlights the role of natural climate solutions in response to climate change.
We had the opportunity to interview 12 folks, from across the state of Minnesota, engaging in work to protect and help heal the damage we’ve collectively caused. Eight of these storytellers shared a little about themselves and their work via video. Our team worked with a number of creatives and managed the video production.
Another element of the campaign included print and digital graphics highlighting various natural climate solutions. See some of our work below.
The final element of the campaign was collecting stories and placing them into a report that fit the campaign’s brand. The report included 12 stories from various storytellers.