Soulforce Exhibition Design
We partnered with the curator of Soulforce, James Curry, to craft an exhibition design that spoke to the intersections of the Black, Native, and Chicano movements in Minnesota.
About the Exhibition
The Soulforce Exhibit is an opportunity to exploit the density, complexity and trajectories of seemingly disparate movements all in one place. The central themes are people power movements and how the national and local struggles to overcome oppression and gain freedom, justice and equality over the course of four decades resonate, inform and reflect a collective interactive and intersectional nexus that crosses social and racial lines to transcend and counter popular dominant narrative(s).
About the Design
For the Soulforce wordmark, we wanted to pull inspiration from 60’s and 70’s music to create a musical and funky feel. The color scheme is inspired by the “Black, Red, and Brown” movements—not using a direct mirror of those tones but separating the concepts visually. We used the weathering of vintage newspapers and photos as inspiration for the photo and overlayed type treatment.