About the Project
We were excited when the Minnesota Department of Health came to us seeking fresh, informative materials around vaccination. This project was a sprint to the finish line as we were working with large teams, lots of stakeholders, and a crunched timeline. Our team showed up (as we always do) and developed the storyboards, still illustrations, and the animation for each of the four narratives. Each video highlights the importance of vaccines for pregnant people, babies, and children. We displayed the various symptoms of different viruses and bacterias and showed how the antibodies in vaccines can prevent those illnesses from happening. Our goal was to create welcoming and easy to digest visuals suited for all ages and encourage them to meet with their health care providers.
Our Process
We developed the storyboards, still illustrations, and the animation for each of the four narratives highlighting the importance of vaccines for pregnant people, babies, and children. Each video conveyed the various symptoms of different viruses and bacterias and showed how the antibodies in vaccines can prevent those illnesses from happening. Our goal was to create welcoming and easy to digest visuals suited for all ages and encourage them to meet with their health care providers.
