About the Project
The Minnesota Department of Health approached us with an opportunity to design their educational campaign on Syphilis as it relates to Black, Indigenous, and POC women who are of child-bearing age. The main objective of this project is to inform people that STI is still around, curable, and that people should get tested. We created the entire brand for this campaign, including a large library of custom illustrations conveying the focus demographic and STI-related imageries, and used those elements to create a variety of print and digital assets including: social media graphics, posters, halfsheets, palm cards, bus wrap, billboard, and pens.
